What’s The Most Efficient First Contact With A Prospect – E mail Or Telephone?
I feel it actually is determined by your method. In my case I generate round 2000 subscribers by way of the web each single month, so to attempt to contact all of these people by cellphone except I’ve an enormous telemarketing room can be completely unattainable.
For me, the very first contact can be e-mail, and actually there is a qualification course of. Lots of people get on my e-mail listing they usually notice that they do not actually need what I’ve to supply them, so that they decide themselves out. Actually, that is nice; for those who’ve been in gross sales, that it is not essentially about how good your product is, it is about how properly you’ll be able to talk how good your product is to the very those who want it.
If you happen to’re speaking to folks that do not want you, then actually you are simply losing your time. It does not matter how good your gross sales pitch is, so I actually use e-mail to qualify folks and see who actually needs to study extra, after which we will take it to the cellphone.
The e-mail course of permits me to pre qualify earlier than I get them on the cellphone. You see, I spend just a few hundred bucks a month with aweber, they usually ship out like 20,000 emails some days for me, and it takes me like 5 minutes to queue that e-mail every day – but when I get on the cellphone and spend an hour with somebody – that prices me. I solely have about 30 hours per week that I can spend on the cellphone – and so I need to make completely positive that if I’m on the cellphone with somebody, they’re certified to speak with me.
If you’re not qualifying prospects earlier than you get them on the cellphone, you’re most likely not making as a lot or as many gross sales as it is best to be capable to. There are actually merely methods that you may automate the prequalification course of utilizing aweber or different autoresponders.