I will be posting the http://macrumorslive.com Live Updates.
12:24pm - “Compressor rounds out the new Final Cut Studio 2. As you see, we’ve put our attention to the delivery side. All these products are included: still $1299. We’ve also made it really easy to upgrade, the move to FCS2 for $499. We’ve made it just $699 upgrade for any version of FCP from the beginning.”
12:19 pm demoing chaptermarking…
12:16 pm From Engadget: [Compressor] now features simplified cluster setup, extended to MPEG-2, H.264, Telestream Episode Pro plug-in with VC-1, WMV, FLV… dynamic filters with timecode overlays, animated motion watermarks.
12:15 pm Compressor demo
12:15 pm Compressor 3 is 3x faster
12:13 pm new iPod and AppleTV presets (of course)
12:13 pm Compressor 3
12:12 pm demo is over
12:11 pm sound effects and music are in surround-sound
12:10 pm Now demoing royalty-free sound effects and musics that come bundled
12:10 pm From Engadget: Take editor — making a comp, select which portion of which take to use. Just grabbed four soundtrack takes and instantly composited them. Demoing sound effects, syncing sound effect with a video HUD, quickly synced a royalty-free sound effect in under 10 seconds. Demoing Conform feature — new edits with cut (or added clips) that would otherwise take hours with a bunch of sound effects and bites can now be pushed through rapidly with grouped approvals of intelligently re-synced edits.
12:03 pm From Engadget: Fade selector tool, built-in waveform editor — including a frequency spectrum view. Draw a box around the problem frequency — delete a portion of sound. He just perfectly removed a bump in a mic from an audio track during dialogue!
11:56 am Soundtrack demo
11:56 am from Engadget: Aligning sound effects and audio with a 3-up video HUD. Advanced take management with composited audio tracks. Also embraces surround mixing at its core — one of the key things, we do this in a single project, stereo and surround mix encapsulated in the same project.” 5.1 support, panning and speaker-to-speaker automation.
11:54 am support for surround sound
11:53 am Soundtrack Pro 2
11:52 am demo is over
11:52 am Apple’s really pushing the 3D stuff it seems. 3d glasses for the audience to demo some of the features
11:45 am From Endgadet: “We’re just getting started. Going to turn my attention now to Motion 3 — this year we’re embracing 3D, extended all the familiar tools into cameras, light sources, navigation of 3D space… create the kind of graphics you want to create. We’re adding paint. Particles, video, pictures, pen — speed, pressure sensitivity — and throw behaviors on the strokes to bring that paint to live. Something shockingly complicated in the past is now easy: match moving.”
11:42 am Motion demo
11:41 am From Endgadget: “We introduced effects plugs — they’ve added dozens of them. GPU-accelerated realtime playback of filters and effects.”
11:38 am comparing Uncompressed HD and ProRez: they look exactly the same according to our source
11:35 am From Engadget: “We took some of the great technology in Shake and brought SmoothCam down to Final Cut Pro, removes camera shaking.”
11:32 am cost of IO-HD $3495 (confirmed by Engadget)
11:31 am demo of Motion integration with Final Cut Pro
11:30 am Motion templates inside Final Cut Pro
11:29 am called the IO-HD
11:29 am available in july
11:28 am Realtime SD-HD conversion
11:28 am hardware encoder box will get into prorez 422 automatically
11:27 am introducing a HD-input device
11:25 am Final Cut Pro can manipulate 4k files
11:25 am Uncompressed HD, Pro-rez 422 format
11:23 am correction: Final Cut Server is cross platform, not studio
11:22 am price for final cut server: $999 for 10 concurent users, unlimited = $1999
11:21 am Final Cut Pro uncompressed HD
11:21 am Final Cut Studio is also being updated
11:19 am a video is playing about the software- Final Cut Server is a cross-platform way to do digital content management
11:15 am Apple Store (UK Store) is down
11:14 am Final Cut Studio is cross platform
11:13 am examples of videos produced in Final Cut
11:13 am Final Cut Server- Media asset manager
11:12 am playing a video
11:10 am Rob Schoeben, VP of Apps and product Marketing is speaking. Have a ton to cover, so we’re going to dive right in
11:08 am Event is starting
11:07 am Reportedly Sony execs at the event - according to Engadget.
10:05 am Please turn of cell phones
9:55 am It is a MacWorld-style conference hall (aka very large). 3 Macs are on stage and set up to the right.
9:54 am People are being seated… “there are a lot of people. we thought we were far back on line, and then a ton more got on line. I think some people are going to be turned away”
